HiringNo. 027 min

Stop hiring SDRs before you have a motion

Decide how you sell before you decide who sells. A sequencing rule for founder-led teams.

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One essay every fortnight on how B2B revenue actually gets built. Human-written, for CXOs and the operators who own pipeline.

[Essay in progress. The full text will be published here.]

About the author

Shankar Krishnamurthy spent eight years in institutional fintech GTM before founding Slowgrain Labs in Chennai. He writes GTM Sabha for CXOs and the operators who run revenue.

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Revenue architecture

What a unified revenue graph actually changes for a CRO

Most revenue teams run on five disconnected ledgers — CRM, billing, product usage, support, and the finance sheet nobody admits exists. When they become one graph, the job of the CRO changes shape. Here is how.

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