GTM Sabha
MetricsNo. 016 min

Quota is a lagging indicator

Five numbers that move weeks before quota does, and how to instrument them.

Written by

Shankar Krishnamurthy

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[Essay in progress. The full text will be published here.]

About the author

Shankar Krishnamurthy spent eight years in institutional fintech GTM before founding Slowgrain Labs in Chennai. He writes GTM Sabha for CXOs and the operators who run revenue.

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